PRIVACY POLICY
01. INTRODUCTION
This Privacy Policy explains how ALSERG (“Company”, “we”, “our”, “us”) collects, uses, stores, and protects your personal data when you use our website and services. We are committed to ensuring the confidentiality and security of your personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR).
02. DATA CONTROLLER
The data controller responsible for your personal data is:
SIA “ALSERG”
Address: Aiviekstes iela 17, Riga, LV-1019
Registration Number: 40103777195
Contact Email: order@alsergpro.com
Phone: +371 23 229 429
03. INFORMATION WE COLLECT
We may collect the following categories of personal data:
- Contact details: name, email address, phone number.
- Company details: business name, job title, billing and shipping address.
- Technical data: IP address, browser type, device information, cookies.
- Transactional data: records of purchases, payments, and order history.
- Communications: any correspondence sent to us (emails, messages, forms).
04. HOW WE USE YOUR DATA
We process personal data for the following purposes:
4.1 Service Provision
- To process orders and provide products and services.
- To deliver purchased goods and manage payments.
4.2 Communication
- To respond to inquiries and provide customer support.
- To send updates regarding your orders or services.
4.3 Marketing
- To inform you about promotions, events, and new products (if consent provided).
- To personalize your online experience.
4.4 Legal Obligations
- To comply with tax, accounting, and regulatory requirements.
05. LEGAL BASIS FOR PROCESSING
We process your personal data under the following legal bases:
- Contractual necessity (to perform a contract with you).
- Consent (for optional marketing communications).
- Legal obligations (for accounting, tax, and regulatory compliance).
- Legitimate interests (to improve our services, prevent fraud, ensure security).
06. DATA RETENTION
We retain personal data only as long as necessary:
- To fulfill the purposes outlined above.
- To comply with legal obligations.
- To resolve disputes and enforce agreements.
Retention periods are determined by applicable legal and regulatory requirements.
07. DATA SHARING AND DISCLOSURE
We may share personal data with:
- Service providers (IT, payment processors, logistics partners).
- Legal authorities (when required by law or to protect our rights).
- Business partners (when strictly necessary to provide services).
We do not sell or rent your personal data to third parties.
08. INTERNATIONAL DATA TRANSFERS
If your personal data is transferred outside the European Economic Area (EEA), we ensure adequate safeguards such as:
- Standard contractual clauses approved by the European Commission.
- Transfers to countries recognized as providing adequate data protection.
09. DATA SECURITY
We implement appropriate technical and organizational measures to protect personal data against unauthorized access, alteration, disclosure, or destruction. This includes encryption, access controls, and secure servers.
10. YOUR RIGHTS UNDER GDPR
You have the following rights:
- Access – to request a copy of your personal data.
- Rectification – to correct inaccurate or incomplete data.
- Erasure – to request deletion of your personal data (subject to legal exceptions).
- Restriction – to limit how we process your data.
- Portability – to receive your data in a structured format for transfer.
- Objection – to object to certain processing activities, including direct marketing.
- Withdrawal of Consent – where processing is based on consent.
To exercise your rights, contact us at order@alsergpro.com.
11. COOKIES AND TRACKING TECHNOLOGIES
Our website uses cookies and similar technologies to:
- Improve functionality and user experience.
- Analyze site traffic and usage patterns.
- Deliver relevant advertising.
Details are provided in our Cookie Policy.
12. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. The updated version will be posted on our website with a revised “Last updated” date.
13. CONTACT US
If you have questions or concerns about this Privacy Policy or how we handle your data, please contact us:
SIA “ALSERG”
Email: order@alsergpro.com
Phone: +371 23 229 429
Address: Aiviekstes iela 17, Riga, LV-1019